Editorial team
Meet the authors behind CoffeeHow
Our articles are written and reviewed by people with real experience in coffee: baristas, roasters, equipment testers and café specialists.
We publish advice grounded in hands-on testing rather than recycled general tips, and we show you exactly who it comes from.
4
Authors
76
Published articles
2020
Writing since
Founder and editor
Sasha Pavlovich
Sasha Pavlovich Founder and editor · Barista and coffee educator
- Since 2011Working in coffee
- 70Articles on CoffeeHow
- Rome, ItalyBased in
Sasha Pavlovich founded CoffeeHow and edits everything we publish. A former professional barista, Sasha has worked hands-on in coffee since 2011, in café service, espresso preparation, manual brewing and coffee education.
Today Sasha focuses on structured coffee testing, equipment evaluation and practical brewing guides for home brewers, with both European espresso culture and the U.S. home market in mind.
- Espresso
- Brew methods
- Coffee beans
- Roasting
- Sensory evaluation
- Coffee gear
Training and certificates
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Sensory cup tasting course Instituto Español de Café March 2015 -
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Coffee roasting course Instituto Español de Café March 2015 -
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Green coffee analysis course Instituto Español de Café 2017
Latest from Sasha
Contributors
Experts from the coffee industry
Contributors bring specialist knowledge from roasteries, equipment reviewing and café design. Their articles are fact-checked and edited to the same standards as everything else on CoffeeHow.
Andrew Chung is a café photographer and coffee culture contributor associated with Best Cafe Designs, a platform dedicated to showcasing thoughtfully designed coffee spaces around the world.
Through his work, Andrew documents how café environments shape modern coffee culture, from architecture and interior design to the social role of specialty coffee spaces in urban life.
His contributions add a cultural and design-focused perspective to CoffeeHow, expanding the conversation beyond brewing into the spaces where coffee is experienced.
- Café design
- Coffee culture
- City guides
4 articles on CoffeeHow
Arne Preuss is the founder of Coffeeness.de, a European coffee publication focused on espresso machines, grinders, and brewing equipment reviews.
With extensive experience evaluating coffee gear and specialty coffee products, Arne brings a structured and research-driven perspective to coffee topics. His work emphasizes practical usability, technical understanding, and clear comparison of products and concepts.
At CoffeeHow, Arne contributed the article “What Is Peaberry Coffee?”, sharing insights into coffee bean development, processing differences, and flavor characteristics. His contribution adds technical depth and an international perspective to the topic.
- Espresso machines
- Grinders
- Coffee gear
Article on CoffeeHow
Why author transparency matters
You should know who's giving you advice
- Named, accountable authors Every article shows who wrote it, and every author has a public profile with their background.
- Tested, not rewritten Recommendations come from hands-on brewing, tasting and structured evaluation.
- Checked against research Claims about health, caffeine and coffee science are checked against published research.
- Corrected in the open When readers spot a factual error, we verify it and fix the article promptly.
Are you a coffee professional?
We welcome contributors who bring real expertise and a point of view grounded in experience: brewing, roasting, equipment, sensory analysis or café operations.
More about how we work
- About CoffeeHow Who we are, our mission and how we work.
- How we test How we brew, taste and evaluate coffee and gear.
- Editorial policy How articles are researched, reviewed and corrected.
- How we make money Affiliate links, and why they never decide a review.
- Research sources The studies and references behind our guides.
- Contact us Questions, corrections and professional inquiries.