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About Sasha Pavlovich

Hey, I’m Sasha, and I am a very easygoing coffee enthusiast 🙂

I used to be a professional barista and have been involved in the coffee industry since 2011. And I take my coffee very seriously! 

My journey started with instant coffee, but what really got me hooked is the amazing smell of freshly ground beans, it was unbelievable for me at the time and still is. Since 2011, I’ve trained to become a professional barista, coffee roast master, and sensory cup taster.   

My main goal here as a co-founder of is to share my love and knowledge of coffee by writing quality well-researched and fact-checked articles. 

Did you know that certain specialty coffee lots can be priced up to $600 per pound? Yes, that’s right! The coffee journey from bean to cup is always very intriguing and fun to follow. 

Important to know: I’m obsessed with coffee! Sometimes I can be very geekish when it comes to coffee talk, especially when grind settings are being discussed!  

Let’s Do Some Latte Art With Me

While I personally prefer black coffee, knowing how to work with coffee and milk is very important in the coffee shop industry. Remember, lattes and cappuccinos are the most popular coffee beverages in the world. 

I get a lot of questions about whether it is easy or hard to make latte art.   

Well, it is relatively easy to perform Latte Art, depending on skill and experience, but for beginners, it might be a challenge. Usually, a couple of weeks of practice will get you to the basic level.

With patience, anyone can learn to create basic latte art designs using a few simple techniques. More advanced things take more time and practice to master.

Here is some basic latte art inspiration from me for you guys.

A Bit About My Personal Life

Do Some Latte Art With

I love to travel and it has been an absolute joy in my life, and I feel so grateful to have seen the breathtaking beauty of many wonderful places in the Americas, Europe, and Asia. Soon I’m planning to concentrate on coffee belt destinations and coffee farms within. 

I'm a firm believer in a balance between work and social life, it’s very important to have time for yourself and the people close to you. 

I'm a big fan of yoga and meditation as well as skiing, swimming, and gym fitness. They keep me feeling energized and healthy!

List of my favorite coffee literature:

My Accomplishments And Certifications

I’m a Professional Master Barista with lots of experience in espresso extraction and milk texturing (latte art), as well as advanced alternative coffee brewing techniques like Pour-Over, Aeropress, Chemex, etc.

Here is a list of my coffee certifications:

Coffee Roast Master

Certification Coffee Roast Master

Green Coffee Analytics

Certification Green Coffee Analytics

Sensory Cup Taster

Certification Sensory Cup Taster

My contact