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How CoffeeHow Makes Money (Affiliate Disclosure)

CoffeeHow.co is an independent, reader-supported coffee publication.

In order to continue publishing in-depth guides, reviews, and brewing resources, the site generates revenue in a few transparent ways. This page explains how that works.

1. Affiliate Partnerships

Some of the links on CoffeeHow are affiliate links.

This means that if you click on a product link and make a purchase, we may earn a small commission from the retailer – at no additional cost to you.

The price you pay does not increase.

Affiliate commissions help cover:

  • Coffee and equipment testing
  • Website hosting and technical maintenance
  • Content updates and research
  • Time spent reviewing and publishing detailed guides

Affiliate links are commonly included in:

  • Equipment reviews
  • “Best of” recommendation lists
  • Product comparison articles

Not every link is an affiliate link, but many product links may be.

2. Amazon Associate Disclosure

CoffeeHow.co participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for websites to earn advertising fees by advertising and linking to Amazon.com.

As an Amazon Associate, we earn from qualifying purchases.

3. Products Provided for Review

Occasionally, manufacturers or retailers may provide products for review.

When this happens:

  • It does not guarantee positive coverage
  • It does not influence our evaluation criteria
  • It does not affect our final recommendations

All products, whether purchased independently or provided, are evaluated according to the same standards outlined in our How We Test page.

We do not sell positive reviews.

4. Editorial Independence

Affiliate relationships do not dictate our conclusions.

CoffeeHow maintains full editorial control over:

  • What products are reviewed
  • How products are evaluated
  • Whether a product is recommended
  • How strengths and weaknesses are presented

Our responsibility is to readers, not to brands or retailers.

If a product underperforms, we say so.

If better alternatives exist, we highlight them – regardless of commission potential.

5. No Paid Rankings or Sponsored Ratings

CoffeeHow does not:

  • Accept payment in exchange for higher rankings
  • Offer paid placement in “Best” lists
  • Guarantee favorable reviews
  • Publish sponsored reviews disguised as editorial content

If sponsored content is ever published, it will be clearly labeled.

6. Why This Model Exists

CoffeeHow focuses on practical, experience-driven coffee education.

Affiliate partnerships allow us to:

  • Keep content free to access
  • Invest in better testing
  • Improve research depth
  • Continue updating articles over time

This model supports independent publishing while maintaining transparency.

7. Your Trust Matters

We understand that affiliate-supported sites must earn reader trust.

That’s why we:

  • Clearly disclose affiliate relationships
  • Separate testing from monetization
  • Maintain consistent evaluation standards
  • Update recommendations when better options emerge

Transparency is part of our editorial framework – not an afterthought.

Questions?

If you have any questions about how CoffeeHow makes money or how products are evaluated, you can contact:

📧 sasha@coffeehow.co