About CoffeeHow
CoffeeHow.co was created to help people brew better coffee through practical guides, structured testing, and hands-on experience.
Founded by professional barista and coffee educator Sasha Pavlovich, CoffeeHow combines café experience, research, and practical brewing guidance for home brewers who want better results without unnecessary complexity.
CoffeeHow.co was created to help people brew better coffee with clarity, confidence, and real understanding.
Founded by professional barista and coffee educator Sasha Pavlovich, CoffeeHow combines hands-on café experience with structured testing, research, and practical brewing guidance.
Based in Rome, Italy, CoffeeHow operates at the intersection of traditional espresso culture and modern specialty coffee. This provides hands-on access to Italian and European espresso equipment while maintaining a strong focus on products available to readers in the United States.
Many of the machines, grinders, and coffee brands reviewed on CoffeeHow are widely available in the U.S. market. Our goal is to evaluate equipment and coffee in a way that is relevant to American home users, balancing European espresso standards with practical considerations such as pricing, availability, voltage compatibility, and distribution in the U.S.
CoffeeHow exists to make coffee education practical and approachable.
We believe that great coffee is not about hype. It is about understanding the variables that shape the cup and learning how to work with them more intentionally.
Our goal is to help readers move beyond guesswork and brew with intention. Whether you are making espresso at home or dialing in a V60, we aim to give you the tools and knowledge to improve.
Coffee is more than a daily habit.
For many people, coffee is the first quiet moment of the day, a pause before the world accelerates. That experience deserves attention to detail.
Step-by-step brewing instructions with controlled variables and clear ratios.
Hands-on sensory evaluation of specialty coffees from around the world.
Structured evaluation of espresso machines, grinders, brewers, and accessories using real-world criteria.
Deep dives into extraction, caffeine levels, decaf methods, grind charts, and brewing science.
Practical recommendations and coffee experiences from the broader coffee world.
Custom-built brewing calculators developed by CoffeeHow to simplify ratios, timing, and measurements.
These tools were created after extensive testing and variable comparison to provide accurate and usable brewing guidance.
Founder
Sasha Pavlovich is the co-founder and editor of CoffeeHow.co.
She is a former professional barista who has worked hands-on in the coffee industry since 2011. Today, she focuses on structured coffee testing, equipment evaluation, and publishing practical brewing guides for home enthusiasts.
Her background in café environments, combined with certifications in roasting and sensory evaluation, forms the foundation of CoffeeHow’s testing and editorial standards.
Based in Rome, Italy, she evaluates coffee and equipment with both European espresso culture and the U.S. home market in mind.
More about SashaSasha is known for being detail-oriented, particularly when it comes to grind size, extraction variables, and the small adjustments that influence the final cup.
Everything published on CoffeeHow is grounded in:
Based out of Rome, Italy, CoffeeHow has direct access to Italian and European espresso equipment while maintaining reliable sourcing of specialty coffees from around the world for testing.
This combination allows both traditional and modern coffee evaluation under controlled conditions.
CoffeeHow collaborates with industry professionals and subject-matter contributors to expand coverage across different areas of coffee expertise.
Contributors are clearly identified on their respective articles, and individual author pages provide background information about their experience and areas of specialization.
Our contributing authors include:
We collaborate with professionals across areas such as:
When contributors participate:
All contributions follow CoffeeHow’s Editorial Policy and transparency standards.
Coffee is an evolving industry.
CoffeeHow continuously:
Our commitment is long-term learning, not static opinions.
CoffeeHow is operated by Sasha Pavlovich from Rome, Italy.
For questions, corrections, or collaboration inquiries:
sasha@coffeehow.co
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We welcome thoughtful discussion about coffee, brewing, and equipment.